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The Leaderboard Illusion: how the Arena favors labs that test private variants and get more data

Evaluationtechnicaltechnical, decision-makerpaper · Cohere Labs / Princeton / Stanford / MIT / AI2 · 29 Apr 2025
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What it is
Singh, Hooker and co-authors (Cohere Labs, Princeton, Stanford, MIT, AI2) analyzed Chatbot Arena and documented practices that distort the ranking: private testing of multiple variants before launch, selective withdrawal of results, and unequal access to evaluation data.
What was demonstrated
Meta tested 27 private variants before Llama 4; Google and OpenAI received ~19% and ~20% of all Arena data, versus ~30% for 83 open models combined; extra Arena data yielded up to +112% gains on the Arena's own distribution.
What was not
Several authors work at Cohere, which competes on the Arena. The Arena organization contested part of the methodology and changed policies after publication.
Why it matters
If a human-preference ranking can be gamed, “#1 on the Arena” stops being a purchase argument.
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